facebookexperimental/Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

RMDXJavaScriptOthereconometricshyperparameter-optimizationridge-regressionevolutionary-algorithmmmmmarketing-sciencemarketing-mix-modelingmarketing-mix-modellingadstockingcost-response-curvebudget-allocationgradient-based-optimisation
This is stars and forks stats for /facebookexperimental/Robyn repository. As of 29 Mar, 2024 this repository has 916 stars and 293 forks.

Robyn: Continuous & Semi-Automated MMM The Open Source Marketing Mix Model Package from Meta Marketing Science Introduction What is Robyn?: Robyn is an experimental, semi-automated and open-sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. It uses various machine learning techniques (Ridge regression, multi-objective evolutionary algorithm for hyperparameter optimization, time-series decomposition for trend & season, gradient-based optimization for budget allocation,...
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